The Academy of Management Executive
Issue: Volume 19, Number 4 / 2005
Pages: 63 - 77
URL: Linking Options
Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership
R. Duane Ireland A1 and Michael A. Hitt A2
A1 Baylor University
A2 Texas A&M University
Abstract:
Competition in the 21st century's global economy will be complex, challenging, and filled with competitive opportunities and threats. Effective strategic leadership practices can help firms enhance performance while competing in turbulent and unpredictable environments. The purpose of this paper is to describe six components of effective strategic leadership. When the activities called for by these components are completed successfully, the firm's strategic leadership practices can become a source of competitive advantage. In turn, use of this advantage can contribute significantly to achieving strategic competitiveness and earning above-average returns in the next century.
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